Advertising and Communication Studies

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• ELİF KARAOSMANOĞLU

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• OĞUZHAN ÖZCAN

This paper aims to present a perspective to better understand corporate identity through examining the perceptions of Turkish patients and develop a corporate visual identity scale. While there is no study related to corporate identity research on hospitals in Turkey as a developing country, understanding consumer's p…

• AYŞEGÜL ERMEÇ

The visual, textual, and symbolic elements used in printed advertising can help target markets in that these appeal to their expectations and needs. This research investigates the historical evolution of printed advertising, namely posters, for the Cannes Film Festival. It aims to understand how the design and content…

• GÜRHAN AKTAŞ
• ZEHRA GÖKÇE SEL

Despite the positive effects of the open access (OA) movement on academic publishing, commercial publishers' profit-driven policies continue to prevail, making the publishing process increasingly difficult for many researchers, particularly those from developing countries. This study critically examines open-access Q1…

• BURAK İLİ

Dijital medya günümüzde insanların hayatlarında önemli bir yere sahiptir. Arama motorları ise dijital dünyanın en etkin yapı taşlarındandır. Geçmişten bu yana insanların hayatında yer alan bir başka öge ise spordur. Taraftarlık ise insanların spora dâhil olma şekillerindendir. Bu bağlamda sporun desteklenmesi, sponsor…

• MUSTAFA BÖYÜK

Semiotics, in its most general definition, is a way of understanding or interpretation of any concept, situation, or object. Semiotics is accepted as a discipline that helps us to communicate with the world we live in and helps us question messages that enable us to produce meaning. In this study, space reading is ana…

• GAMZE AKBAŞ

The main aim of this study is to explore the relationship between university practices and reputation perceptions in a public university sample. A quantitative study was conducted by using Structural Equation Modeling. The research sample consists of 1021 graduate and undergraduate students. According to the results o…

This chapter presents the findings of a research study that examined international cultural perspectives of the visual meanings of icons and images on North American academic websites to determine whether the meanings designed from an American cultural perspective were understood in other cultural contexts. When desig…

Çağdaş toplumlarda hayatın hemen her alanında mevcut olan medyanın varlığı toplumların makro kurumlarının artan bir şekilde kendilerini (yeni) medya mantığına adapte etmesine yol açmaktadır, böylelikle, medya ve diğer toplumsal/kültürel kurumların arasında mevcut olan keskin ayrım sona ermektedir. Bir önceki cümlede i…

• TUĞBA HASDEMİR