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akaturk Akademik ölçüm

Makale detayı · 2007

Color‐emotion associations and color preferences: A case study for residences

Dergi

Color Research & Application
OpenAlex Atıf 201 Üst %10 Yüzdelik 90.6% FWCI 3.15
Yıl
2007
Tür
article

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  • YÖKSİS dergi adı Color Research & Application
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Özet

OpenAlex · İngilizce

Abstract This study examines existing beliefs about “color” focusing on color‐emotion associations by discussing how color can be used as a way of communicator to fulfill human needs in residences. Fifty people from various age groups participated in the study. They were asked to match a list of adjectives with the proper color samples from the catalogue of a quite popular color producer firm in Turkey. Results indicate that there is a strong dependency between the choice and use of green at residences. Emotional responses to colors change with value and saturation levels. According to the test results, gender and age are determining factors in the selection of achromatic black. © 2007 Wiley Periodicals, Inc. Col Res Appl, 32, 144 – 150, 2007

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