Toplumsal Cinsiyet Kalıp Yargıları ile Mücadelede Maceracı Kadın Motosiklet Sürücülerinin Rolü

OpenAlex İngilizce

There are many vlogger motorcycle riders who post their travel diaries and their adventurous journeys by posting videos, writing blog posts or using both methods. Vlogger is short for “Video-logger”. “Video-logger” means the person who creates videos. Vloggers, although they do the same job as bloggers, prefer to use cameras instead of writing. In terms of content producers, Youtube is among the popular Vlog channels. In this sense, motorcycle riders who are loyal followers can share their journey images with many viewers around the world. Traveling by motorcycle is considered a part of adventure tourism is seen as a type that men can do more comfortably because it requires intense effort both physically and psychologically. Female motorcycle riders, who have shared their travel adventures through videos and written content in recent years, reveal that this activity is not a job specific to men, with high subscription numbers and viewing rates on Youtube. In this study; by examining the content produced on Youtube by adventurous female motorcycle drivers who go on adventurous journeys with their motorcycles and the comments made on these contents, the research was carried out with the method of netrography on the roles of these drivers in combating gender stereotypes. Within the scope of the study, some videos were selected from Itchy Boots and On Her Bike channels, taking into account the number of comments they received during their broadcasts. When the comments are analyzed, those who follow both YouTube channels; It is understood that it can be studied in two groups: those who praise their strength, endurance, determination and courage, and those who feel respect and admiration - those who see him as a source of inspiration. In the study it was seen that the comments containing appreciation and admiration for the challenges of both drivers were dominant. Among the comments; words of courage, perseverance, determination, female power, being a source of inspiration came to the fore. It can be stated that female motorcycle drivers have made signifacant progress in combationg gender stereotypes through the visual and written content they publish.