Artificial Intelligence, Disinformation, and Ethics in Public Relations

OpenAlex İngilizce

This chapter examines the effects of artificial intelligence (AI) on public relations (PR) and evaluates the ethical challenges it raises in the context of corporate reputation management. It investigates how AI-driven technologies influence PR practices, highlighting both benefits and risks. While these tools offer significant benefits, enhancing crisis detection, media monitoring, and strategic response, they also introduce critical challenges, including transparency and accountability issues, the spread of disinformation, and complex ethical dilemmas. In this context, this chapter evaluates opportunities and threats and highlights the ethical use of AI-driven technologies in PR practices. This section also analyses the intersection of AI, disinformation, and ethics in PR and assesses their implications on corporate reputation management. Moreover, it examines changes in pre-AI and AI-driven world PR practices, considers ethical responsibilities for PR professionals, and discusses the ethical considerations and challenges of AI use in PR and corporate reputation management.