UNDERSTANDING ONLINE SHOPPING CONTINUANCE INTENTION OF TURKISH USERS: AN EMPIRICAL ASSESSMENT

OpenAlex İngilizce

Online shopping has become one of the most essential activities in our corporate as well as individual lives for the last couple of decades. Better understanding of socio-psychological, technical, and individual antecedents of adopting, more importantly continuously using websites have critical importance for the financial, organizational, economic, and technical success of online shopping activities. In this study, the factors affecting Turkish users’ satisfaction with online shopping and their intention to continue using online shopping have been investigated by integrating the information system success model (ISSM), information system continuance model (ISCM), and technology acceptance theories. Especially continuance intention of online shopping is not widely investigated construct among Turkish E-Commerce Studies. This study also contributes in Information Systems research domain by integrating and empirically testing variety of research frameworks mentioned above. The empirical model of this study has been tested by using the partial least squares structural equation modeling (PLS-SEM) technique. Data were collected using the convenience sampling technique from 313 online shopping users. The results revealed that perceived usefulness and information quality have significant and profound effects on users` continued use of online shopping websites.