Üniversite öğrencilerinin sosyal sorumlu satın alma davranışları profili üzerine bir araştırma

İngilizce (OpenAlex)

The main theme of this study is the consumer socially responsible buying behaviors. For this purpose, the socially responsible buying behaviors and orientations of Anadolu University students have been analyzed and various findings have been obtained. In this context, socially responsible buying behaviors and tendencies have been tried to be determined by applying the questionnaire of 448 students selected from the quota sampling method of 23417 students who are educated in of 14 faculties and a state conservatory of Anadolu University undergraduate level. In this survey conducted in the general screening model, it has been attempted to determine that socially responsible buying behaviors of the participants by performing mutual relational screening between dependent and independent variables. As a result, it has been found out that there is a meaningful difference in the socially responsible buying behavior of the students as well as the findings regarding the socially responsible buying behaviors of the students.