Makale detayı · 2019
The effects of servicescape on the emotional states and behavioural responses of hotel guests
Anatolia An International Journal of Tourism and Hospitality Research
- Yıl
- 2019
- ISSN
1303-2917- Tür
- article
Veri kaynağı ayrımı
- YÖKSİS YÖKSİS makale kaydı
- OpenAlex OpenAlex zenginleştirmesi (özet, atıf, konular)
Özet
İngilizce (OpenAlex)
The aim of this paper is to reveal the influence of servicescape of hotel businesses on the emotional states and behavioural responses of guests. Data collected from 211 participants, was tested by using Regression Analysis to determine the interaction among identified variables (servicescape, emotional states and behavioural responses). It was found that the servicescape component had a positive effect on behavioural responses, and emotional states of guests played a mediating role between servicescape and behavioural response components. It is important to determine what kind of emotional states along with the influence of servicescape result in behavioural changes in hotels. Hence, determining the emotional states that individuals experience in hotels will make it possible to design a servicescape by considering those emotional states.
Konular
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
Birincil konu Consumer Retail Behavior Studies