An Overview of the Sustainability of Performance and Productivity in the Service and Production Sector: Evaluation in terms of Small and Medium Sized Enterprises (SMEs)

İngilizce (OpenAlex)

One of the important tasks of business executives is to ensure that the firm operates at the maximum level of efficiency so that partners and shareholders can make a profit. In some cases, business executives ignore these and prioritize their own interests. Research has been conducted on the performance of small and medium-sized enterprises within the scope of manufacturing and service sectors and the impact of liquidity, profitability, productivity and leverage ratios on the sustainability of the firm has been examined. As a result of this research, it has been seen that performance is a major factor on the sustainability of the business and the structure of the business on productivity has a high impact on this issue. Small and medium-sized companies (SMEs) are regarded as the driving force behind a country's sustainability since they offer a crucial advantage for the expansion of SMEs' sustainability-related business characteristics. Due to globalization and quick environmental changes, businesses all over the world—and SMEs in emerging economies in particular—face an expanding variety of dangers and obstacles. In order to analyze the mediating impacts of customer retention and company continuity, this research will first outline a specific methodology and view of sustainability on firm performance, manufacturing productivity, and small- and medium-sized enterprise services. Through cause-and-effect diagrams and Strengths, Weaknesses, Opportunities, and Threats (SWOT) analyses, the way they are applied to the context of SMEs in the changing economic, social, and environmental contexts in developing approaches strengthens the originality of this research. In general, this study makes a significant addition to our comprehension of how SMEs in developing nations may employ sustainability to increase performance, productivity, and customer retention. The results of this study might aid SMEs in becoming more lucrative and sustainable, which could improve the economies of developing nations.