An Investigation on ‘Second-Hand Clothing Applications’ in the Context of the Diderot Effect

OpenAlex İngilizce

Consumption in post-modern society, with the effect of Diderot, leads individuals to excessive consumption without need, especially with the developments in technology. It brings societies to a point where they buy things they do not need. It is thought that online shopping sites influence individuals, according to Diderot, and lead them to buy more with the thought of the inadequacy of the existing one. In this study, 10 people selected by random sampling method from Dolap and Depop users, which are second-hand clothing applications selected by purposeful sampling methods, were compared in the context of the Diderot effect and analyzed descriptively. In line with the findings obtained after the examination, it has been observed that although these applications are second-hand clothing platforms, they are in parallel with the Diderot effect, which explains the consumption frenzy of our age and the fact that we buy what we do not need. In addition, it has been determined that the individuals in the application are directed to consume not one but more than one product, although they do not need it and they are second-hand, with the thought that they should provide harmony and integrity with each other.