Strategy Under Uncertainty: A Sectoral Analysis of Strategic Posture and Performance in the Turkish Logistics Sector

İngilizce (OpenAlex)

In this study, the effect of environmental conditions on firm performance in the Turkish logistics sector, in the context of the presence of the mediator role of the strategic posture and the interaction between the variables were investigated. The data set covering the Marmara region was expanded to cover all Turkey, and the hypotheses in the research model created by extending the period were retested and the study was repeated. The sector was analyzed on a country basis by reevaluating the findings comparatively. In the research, a survey was applied to 475 people working in managerial positions in firm operating in the Turkish logistics sector. Empirical evidence regarding the mediating role of strategic posture was obtained from this study. As a result, it was determined how important it is for Turkish logistics companies to have a strategic posture, and it is a very important complement in terms of improving performance. In addition, the necessity for the companies examined within the scope of the study to make strategic choices in line with the impact of the environmental conditions was revealed.