Makale detayı · 2013 · article
Computational Intelligence Based Decision Support Tool for Personalized Advertisement Assignment System
Veri kaynağı ayrımı
- YÖKSİSYÖKSİS makale kaydı
- YÖKSİS dergi adıInternational Journal of Computational Intelligence Systems
- Katalog eşleşmesi (ISSN)International Journal of Computational Intelligence Systems
- OpenAlexOpenAlex zenginleştirmesi (özet, atıf, konular)
- Semantic Scholaratıf sayısı (OpenAlex ile birleştirilmez)
Özet
In this paper a comprehensive framework that maximizes advertising revenues of a company in a personalized advertisement setting is presented.The research was motivated from a real life problem faced by a company that develops a web based 3-D virtual reality social platform.The objective of the research was both development of a novel business model and the framework.Four heuristics are proposed as part of the framework.The performance of these heuristics was tested with an experimental analysis.
Konular
Atıflar
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4atıfOpenAlex · cited_by_count (önbellek / veritabanı)
Yerel katalogda bu makaleye atıf yapan 3 yayın (OpenAlex referans eşleşmesi; tam dünya listesi değildir).
- 2017 A mathematical model for personalized advertisement in virtual reality environmentsAtıf 3 · OpenAlex
- 2017 A mathematical model for personalized advertisement in virtual reality environmentsAtıf 3 · OpenAlex
- 2017 A mathematical model for personalized advertisement in virtual reality environmentsAtıf 3 · OpenAlex