Dijital minimalizm: Tüketici eğilimleri ve işletmeler için yeni pazarlama perspektifleri

İngilizce (OpenAlex)

The rapid spread of digitalisation has increased the time individuals spend on digital platforms, leading to excessive content consumption, attention distraction, and cognitive overload. In this context, the digital minimalism movement has emerged as an approach that encourages individuals to manage their technology usage more consciously and in a controlled manner. This study examines the effects of digital minimalism on psychology, cognition, and consumer behaviour while also exploring the opportunities it presents for businesses in the context of ethical digital marketing strategies. Traditional digital marketing strategies focus on capturing consumers' attention and increasing screen time. In contrast, the rise of digital minimalism necessitates businesses to adopt more ethical, sustainable, and consumer-friendly marketing approaches. This study discusses the impact of digital minimalism on consumer psychology, access-based consumption trends, and the attention economy, offering recommendations for marketers and businesses on ethical marketing strategies. In conclusion, digital minimalism is emphasised as a significant transformation movement that shapes individual and societal digital habits, providing valuable insights for both academic literature and the business world.