Digital transformation in tourism: Examining the perspectives of hotel managers

OpenAlex İngilizce

This study aims to determine the perspectives of hotel managers on digital transformation in tourism and to evaluate the activities of hotel enterprisesrelated to digital transformation. In this context, qualitative research method was used in the research and data was obtained by semi-structured interviews. Descriptive analysis method was used to analyze the data obtained from the participants as a result of the interview. As a result of the research, it was found that digital transformation will make a significant contribution to the tourism sector, provide new alternatives, and it is vital for the tourism sector to support digital transformation. Also, it has been determined that during the transition to digital transformation, there may be challenges, especially in transferring innovation to staff and customers. However, in addition to this work for managers, suggestions have been made that research related to digital tourism can be carried out from the customer's point of view, while various studies can be carried out so that accommodation businesses can transfer digital applications in their companies to the customer with effective promotions and advertising.