Strategic Alliances in Airline Business: Comparison of Skyteam, Oneworld, Star Alliance Groups

OpenAlex · İngilizce

Strategic alliance is the common use of resources and core competences by the enterprises in the production, distribution and development of goods and services in order to gain a competitive advantage in the sector. The aim of strategic alliance is to create new value by creating synergy in production, R & D and marketing. By using strategic collaboration techniques, airline companies can provide advantages such as economic, financial and managerial development, expansion of flight networks and increasing market share. It is also beneficial for the airline companies to cooperate among themselves. Collaboration applications reduces the transfer and waiting times of passengers, provides more flight options, provides rewards for frequent flying passengers, provides reservation priority and standardized service. In this study, strategic collaboration techniques are explained with examples. The quantity and quality of the strategic alliance organizations Star Alliance, Skyteam and Oneworld alliances are compared according to many criteria. It was determined that the Star Alliance is advanced in terms of quantity and quality.