Makale detayı · 2025
Uncovering Shifts in Online Market Shopping Behavior During Covid-19 Pandemic
Gazi University Journal of Science
- Yıl
- 2025
- ISSN
2147-1762- Tür
- article
Veri kaynağı ayrımı
- YÖKSİS YÖKSİS makale kaydı
- OpenAlex OpenAlex zenginleştirmesi (özet, atıf, konular)
Özet
İngilizce (OpenAlex)
This study investigates shifts in online market shopping behavior in Ankara, Türkiye, during three distinct stages of the COVID-19 pandemic: pre-pandemic, the period of stringent restrictions, and the subsequent easing of restrictions. Using online sales data from local supermarkets, we combine statistical and spatial analyses to evaluate how consumer behavior evolved and how it relates to socioeconomic and geographic factors. A non-parametric Kruskal–Wallis test identifies significant differences in online sales across the three periods, while Geographic Information Systems mapping visualizes the spatial distribution of changes at the neighborhood level. Correlation analyses reveal that online shopping activity is positively associated with higher socioeconomic status and education levels, with these relationships becoming more pronounced during the restriction period. The findings demonstrate that online grocery adoption surged under strict measures and partially stabilized afterward, with spatial patterns highlighting disparities between central and peripheral districts. By integrating statistical evidence with spatial visualization, this study provides insights into how crisis-driven shifts in consumer behavior intersect with social and geographic factors, offering a basis for future research and policy considerations in urban retail and e-commerce planning.
Konular
- Consumer Retail Behavior Studies
- COVID-19 Pandemic Impacts
- Urban and Freight Transport Logistics
Birincil konu Consumer Retail Behavior Studies