A Research on Consumer Behaviour: Konya Sample

İngilizce (OpenAlex)

As one of the important part of our modern management understanding, providing customers' desire and needs and to understand irrational behaviors, atitudes that can adapt changing and developing environmental conditions thoroughly make their existence felt. From this point of view, for a business, it doesn't matter from which sector it exists, concepts that show postmodern quality like consumer behavior became a powerful competitive tool by becoming a essential value. In fact, recently it has been mentioned how much and from which dimension consumers are affected from different factors. In this respect, from the perspective of increasing competition and technologic movements, the study that consumers decisions parameters are tried to be brought to light, the questions like how deciding process occurs, what are the steps of process and according to which factors the reasons in consumers mind during the decision process forms, will try to be answered by analysing the collected data.