Assessing the Effect of Innovative Performance on Firm Performance: The Case of Footwear Industry

OpenAlex İngilizce

Innovation is becoming fastly an important factor in firm performance and sustainable competitive advantage as a result of the evolution of the changing environment. In that vein, firms innovate to create value and maintain or enhance their competitive position in the market. Innovative performance in the narrow sense refers to results for companies in terms of the degree to which they actually introduce inventions into the market. The main purpose of this study is to examine the relationships between innovative performance and firm performance. The survey of this study is conducted on 80 firms operating in the footwear industry in Konya, Turkey. The data utilized in the study was obtained via questionnaire method. The obtained data from the questionnaires are analyzed through the SPSS statistical package program. Analysis results revealed that, there is a statistically significant and positive relationship between innovative performance and firm performance.